From Idea to Production in 90 Days

Most founders overestimate the time it takes to launch and underestimate what's already solved by the ecosystem. In this piece we break down the exact 90-day loop we run: discovery, foundation, ship, iterate.

Week 1 — Problem framing

Before any line of code, we pin down the single metric that will tell us the product works. Everything else flexes.

Week 2–6 — Foundation & vertical slice

Auth, deploy pipeline, observability, and the thinnest possible end-to-end slice through the core use case.

Week 7–12 — Compound iteration

Two-week cadence, instrumented from day one. We measure activation and time-to-value, and cut features that don't move either.